I’ve seen some folks contend that even though Apple’s latest language is more clear than ever, the phrase “uniquely identifying” means that fingerprinting must be 100% accurate to result in a ban. Such an interpretation is only possible if you...
This was one of the key take-aways from an informative webinar hosted today by Tinuiti, with guests from Liftoff and AppsFlyer. As Liz Emery, Snr. Director of Mobile Strategy at Tinuiti put it, “We work as if the date [for iOS14] is tomorrow”. The...
According to a recent poll on an interesting webinar by JoyPac, 75% of respondents said that they are NOT well enough prepared for IDFA changes. The webinar hosted by Falko Böcker of JoyPac, featured Ioana Hreninciuc (GameAnalytics) and Christopher Farm (Tenjin)...
Marketers & Data Scientists: Rather than hoping for the best outcome with the limited SKAdNetwork, why not try out a superior measurement approach that is granular, accurate and incremental? Watch Anthony Cross, Shamanth M. Rao & Brian Krebs discuss...
Thanks to Shamanth Rao (CEO of Rocketship HQ) for hosting MetricWorks’ CEO, Brian Krebs on The Mobile User Acquisition Show and thanks to Anthony Cross (Fmr. VP of UA, Data Science & Product at Big Fish Games) for participating in the conversation.  It is...