Thank you to Mobile Presence’s Peggy Anne Salz (noted author, analyst, content marketing strategist, and frequent Forbes contributor)Â for interviewing our CEO, Brian Krebs on the positive aspects of the IDFA deprecation including our new measurement solution...
You wouldn’t be blamed for not paying close attention to LAT rates over the last week since iOS 14 launched. We were all told that life can continue as normal until early next year. With that, a huge collective sigh of relief was exhaled in unison and the mobile...
Here are my thoughts regarding John Koetsier’s Aug 7th article in Forbes: First, I am assuming that the Apple Advertising opt-out setting (shown above) refers to Apple as an ad network and publisher. The verbiage in the screenshot mentions “Apple’s...
Embracing Change The mobile advertising industry has always been a dynamic one that has attracted brilliant minds to embrace its constant change and bring to life businesses that wrestled with the messiness of advertising data to deliver increasing value as they...
